Phocus was conceived in 2012, as a promotional contest part of an Italian "comics and games" festival (CUSplay Pisa) that initially was a classical "like" contest on Facebook. In 2014, thanks to its great success, it became a real photography contest known all around Italy. Through the various editions, the number of participants and the quality of the works vertiginously increased. In 2015, the contest started to host the first European guests until the recent editions when it became an international contest: the 2018's edition reached a huge goal, with more than 1000 contestants coming from 12 different countries! In the same year, in order to celebrate this important goal, the "Phocus Project" enriched and, in addition to the contest, a photography event took place in Pisa (Italy). The event had as super-guest the Ukrainian photographer Pugoffka, together with two great Italian photographers, Matteo Sciarra and Manuel Moggio and numerous absolute level cosplayers like Leon Chiro e Kicka Cosplay. This celebratory event had been named "Phocus Experience" (click on the link to see its photos). Phocus is today recognized as the biggest photography contest in the world dedicated to cosplay and, in 2019, it welcomed also videography and had been labeled, thanks to the great response of the public, "The biggest multimedia cosplay contest in the world". The 2019's edition, in fact, archived a new record in the number of contestants, coming from 20 different countries! It was extraordinary the work performed by the individual juries made of many international professionals that composed the Phocus team and the relative presidents Lovan Kissanouk alias "Zento Destiny" (France), for the photography, and Gary Scullion of the "Sneaky Zebra" duo (England), for the videography. The Bulgarian photographer Andrey Spiridonov and the Italian videomaker Daniele Cosenza were awarded in 2019. Phocus is on the main social platforms and currently count more than 9000 followers on Facebook and more than 4000 on Instagram, all real, that assure great visibility to all the partners and sponsors that decide to partner the contest. Moreover, the Phocus website is strongly followed during the period of the contest and currently counts about 75000 visits. On 1st March 2020, the new edition of Phocus will start.

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